Drawn to the radiance of colours and intricacy of patterns from a very young age, Farida Gupta’s love for designing is no secret. Following a successful balancing act as a full-time mother and a part-time designer, she finally pursued her true calling in 2011. With a post-graduation from Jawaharlal Nehru University, New Delhi under her belt, she decided to take the plunge and incorporated the eponymous label. Driven by her insatiable love for India’s heritage crafts and a relentless spirit to bring them to light, she set forth on her journey with no looking back.
